Reputation Management - I Just Wanted to Build Sandcastles

Better this version of the song though…

You ever try to build a sandcastle, then some jerk comes and knocks down your castle for no reason other than to mess with you?

What are you going to build today?

More on this, perhaps, later on…

God bless.

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Nice name brr… charlesedwardt76 Charles Edward. I don’t believe I’ve ever done business with you? What is reputation management?

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Why am I not permitted to respond and defend my own honor? Why was my response hidden or deleted? Reputation management.

Oct. 11, 2023

One technique of ‘reputation management’ pushes bad content / opinions (content which hurts the firm’s reputation) down ‘below the fold’ by pushing irrelevant or superfluous content ‘above the fold.’

The target audience is none the wiser as the audience only sees the desirable or irrelevant content while the content which is not desirable gets pushed to the bottom of social media or search results.

Another tactic utilized by reputation management firms is to hire people (real or otherwise), voluntary or paid, to ‘like’ a post or the inverse to ‘dislike’ a post which negatively affects the firm’s reputation.

Reputation management is a big business these days, and there are firms which get paid lots of money to manage the reputation of their clients. Still other firms have in-house reputation management staff.

So the next time you see ‘bs’ content on the top supported by lots of ‘people,’ you might be witnessing a firm which is managing their reputation.

These are only a few examples of ‘reputation management.’ The reader is encouraged to explore other tactics utilized to distort the public image of a firm or firms.

For example, threatening to sue a person or persons for exercising their right to free speech is yet another tactic in the tool belt. And reputation management can also be used to harm another firm or individual’s reputation.

The reader needs only to google ‘reputation management’ to explore more tactics.

Where have you seen these and other ‘reputation management’ tactics before? Is it moral and lawful to leverage public resources or captivation to this end?

So why the rose symbolism?